Palladium Travel Club wanted to create a campaign for passionate travelers who want to feel pampered and upgrade their experiences and adventures with family and friends in heavenly surroundings, with the confidence of feeling the warmth of their home at their resorts. They want their partners to feel part of a big family. For this campaign I teamed up with their Head of Design and their Marketing Manager to come up with a copy for the four type of travelers they aim to connect with. 

The challenge: Copywrite that works for english and spanish speakers.

The result: Travelers finding the in-house marketing materials easy to engage with.